DiscoverB2B Marketing with Dave Gerhardt#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Update: 2023-12-26
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Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: 

  • The shift from solopreneurship to building a business
  • Techniques for managing the team effectively and setting up processes vs doing the work yourself
  • What makes a great VP of Marketing in SaaS
  • Working the middle manager position effectively, and all the nuance that comes with different companies


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***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
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#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Dave Gerhardt