DiscoverB2B Marketing with Dave Gerhardt#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Update: 2023-12-26
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Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: 

  • The shift from solopreneurship to building a business
  • Techniques for managing the team effectively and setting up processes vs doing the work yourself
  • What makes a great VP of Marketing in SaaS
  • Working the middle manager position effectively, and all the nuance that comes with different companies


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***

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

Dave Gerhardt